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Paid advertisingLearn more about our advertising services., also referred to as PPC (Pay per Click Advertising) is the process of setting a budget and paying for qualified customers clicking on your ad and going directly to your website. There are many paid advertising programs in web marketing - Google has Adwords, Yahoo! uses Overture. Your paid listings show in the highlighted "Sponsored links" area above the natural search results and to the right. Other very popular websites also have comprehensive pay per click options which may be worth pursuing. Getting qualified traffic to your site is often worth the investment of a pay per click advertising campaign.
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